Art direction-Natives of happiness
COVID started, I felt a lot of fear from my friends and people from my social media. I began to ask how did they feel every day. I found strong emotions which I collected and separated by typologies. To share energy and positivism with them daily, I did digital paintings combining 2 opposite feelings.
Finally, I created "MODELS OF FEELINGS" which I shared as a gift to use as wallpapers for the Smartphone. I also opened a line that was called HAPPYLINE, just to hear some stories from the people and give them energy in the middle of anxiety caused by the situation of Isolation.
Crisis always brings a story to tell.
As a collective, with the company of Daniel Rios & Venetia Anderson, we brought the spirit of "Natives of Happiness" through our new store, transforming these paintings into Art Prints. Our mission was to spread joy and positivity, one print at a time. We believe that everyone deserves a daily dose of happiness, and that's why we're committed to creating unique pieces that inspire and uplift.
Typologies of emotions combined.
Printed on Hahnemühle paper 300gr, the texture was beautiful and the colors where strong and vibrant.
First, I created the Happyline line,just to listen to people, and bring energy.
Then I realized that most of the people, were struggling in between 2 opposites feelings. That called my attention, so I thought about collecting all feelings everyday.
After some months, I had so much material, that I started to create mental maps with this data. I thought, there must be a way, to help people in this moment of crisis. So, by combining opposite feelings I created new models of feelings in digital illustrations and shared them for free, so everyone can use them as a REMINDER, that everything in this life is temporary, and that Corona came to teach us something unimaginable.
I share them for free, online, and people started to share them left and right, using them as wallpapers, printing them out, and even getting them tattooed! I was overwhelmed by the response, but it made me realize that we're all in this together. We're all trying to make sense of this crazy world, and sometimes, all we need is a little reminder that we're not alone.
We are all natives in the land of happiness.
Happiness is a balance that we can experience when we can transform the fear of a crisis into creativity and learn from it. Happiness is the result of facing, embracing, and going through difficult and sometimes hard moments of life, but... what would life be without these experiences? We can’t change or control anything. The only thing we can do is maintain our light and color as humans, and if we have the possibility, we MUST improve ourselves to collaborate with the HAPPINESS OF OTHERS. I SHARE ENERGY. By sharing our energy, we can create a ripple effect of joy and positivity, spreading love and kindness wherever we go. It's about embracing our individuality, celebrating our differences, and recognizing that our unique strengths and talents are the sparks that ignite the fire of collective happiness. Let's shine bright, let's spread love, and let's create a world where happiness is the norm, not the exception. We got this!
